Liveblog on Facebook
[ Client: Sylt Marketing ]
in a row
4 weeks travel diary on Facebook
Occupation: professional vacationer.
Are you serious? Yep!
But hey, he does not chill, hangs all the time, or lazily dozes in the sand and counts shells before falling asleep. Nope!
After all, the pro vacationer had an assignment. Namely, to take over 10,000 people on his journey. On a journey over the Germans' favorite island: Sylt – far away from established paths and clichés.
How do you reach the largest possible number of people within a very short space of time, with initiating dialogues and receiving direct feedback?
Answer: with social media. The reach of just under 760,000 people, nearly 60,000 likes, over 6,000 comments and almost 2,000 shared content testifies to this.